By choosing to create a streetstyle universe for H&M fall /winter 2012-2013 collection, the Swedish giant evolves according to the trends and behavior of fashionistas.
Each silhouette imagined for this collection seems to be directly inspired by photos of the famous photographer Tommy Ton for Jak & Jill. . .
Difficult not to associate this comeback lookbook of the brand to the “masstige” concept (highly stylized pieces for a nominal fee) to fashionistas shot around fashion shows ! Pieces seem to be precisely imagined to become must have easily identifiable which indeed substitute themselves from season to season.
In the course of the collection, it appears many associations dear to the trend-setter: Maxy vest / glitter mini skirt, teddy jacket, hugging skirt, ultra sharp high colored heels, and so on. . .
So many pieces which certainly deserve a little fitting session in stores !