Lookbook : H&M FW12/13

H&M - Collection automne/hiver 2012-2013

By choosing to create a streetstyle universe for H&M fall /winter 2012-2013 collection, the Swedish giant evolves according to the trends and behavior of fashionistas.

H&M - Collection automne/hiver 2012-2013

Each silhouette imagined for this collection seems to be directly inspired by photos of the famous photographer Tommy Ton for Jak & Jill. . .

H&M - Collection automne/hiver 2012-2013

Difficult not to associate this comeback lookbook of the brand  to the “masstige” concept  (highly stylized pieces for a nominal fee) to fashionistas shot around fashion shows !  Pieces seem to be precisely imagined to become must have easily identifiable which indeed substitute themselves  from season to season.

H&M - Collection automne/hiver 2012-2013

In the course of the collection, it appears many associations dear to the trend-setter: Maxy vest / glitter mini skirt, teddy jacket, hugging skirt, ultra sharp high colored heels, and so on. . .

So many pieces which certainly deserve a little fitting session in stores !


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