Marques’Almeida designers, Marta Marques and Paulo Almeida, cited in their show notes a “desire to capture a youth code” in their SS12 collection. They portrayed their anarchist look with gutted and frayed denim, nearly all of it bleached to stark white. Each piece appeared violently destroyed; constructed to appear gouged away.
Marta Marques and Paulo Almeida subscribe to the Helmut Lang school of thought, where ‘fashion is about attitude, not hemlines’. While their aesthetic evokes raw effortlessness, the pair’s technical sensibilities are revealed in the construction of each piece.